This week, I am putting the final touches on a social media campaign for my social media PR class, which has everyone talking about measurement, measurement, measurement. In social media, we are still trying to figure out what exactly are we measuring: Facebook likes, Twitter followers, YouTube comments or webpage views. However, it is not all about who has the most. Sometimes a small audience that is highly engaged is better than 10,000 people “liking” you on Facebook.
What is Klout?
One measurement tool that I adore is Klout. According to Crunchbase Profile, Klout collects content and engagement of its users across multiple social media platforms and identifies influencers. It gives users a score based on their influence and style. For example, today my Klout score is 49, and I am considered a specialist. Topics or areas that users are influential on are also identified. I am apparently influential…
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