Social media involves several important process, and one of them is talking. While talking to your customers is important, the real power is in listening.
For many small business owners, using social media tools and learning how to harness the real power of social media, particularly social monitoring can take time. Social monitoring tools can be costly for small companies; anlyzing its engagement data, not siloing its data into one area of the company, and developing a social engagement strategy requires specialized skills.
To perform social monitoring effectively, you should respond timely to customers issues, collect competitor intelligence, and look for industry and brand trends. You should also be willing to make changes to your brands customer and brand strategy based on evolving trends, modify your SEO strategies, and forecast potential problems. It is also important to update your brands corporate governance policies annually (an area rarely discussed in most…
View original post 145 more words