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4 Ways To Maximize Your Blog’s ROI

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There are more than 178 million blogs on the Internet, with over 7,000 new blogs created each day. These numbers make it difficult for any blog to stand out from the crowd.

We asked Derek Halpern, author of Socialtriggers.com, to share his expert advice on how to design and organize your blog for maximum results. Here’s what he had to say.

1. Differentiate your blog from your competitors’.

Derek HalpernHalpern suggests researching your competitors’ blogs and sites to see what they are doing in terms of layout, design, and color…and then do something different.

“I wanted to make sure that my site looked drastically different,” Halpern says of his company’s site. “Most marketing blogs are running a magazine layout, so I went back to the traditional blog layout. Other marketing blogs are focused on the color red as their main color; I chose purple. Other blogs have really fancy…

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