Digital Marketing

TuneUp Doesn’t Just Clean Up Your Music Library — Now It Provides Lyrics, Too


TuneUp, the iTunes plug-in that improves your music library by fixing mislabeled songs, adding missing cover art, and the like, is introducing a fun new feature today — the ability to view the lyrics of whatever song you’re playing.

It’s not like you couldn’t find the lyrics on your own, but this should be pretty convenient, especially if you’re already using TuneUp. (The plug-in now has more than 10 million registered users.) The company’s online marketing manager Joe Frabotta tells me today’s launch is part of a larger company effort to focus on engagement. In other words, TuneUp doesn’t just want to be a music utility that works behind the scenes, but also something people actively use “to further explore and connect with the music they love.”

So starting now, if you open TuneUp, the plug-in will update. Once it’s updated, just start playing a song, open the…

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