About Patsy Ferrer

A Digital Marketing Manager from the Philippines with more than 5 years of experience in the Online Marketing Field, a Microsoft Student Partner alumnus  from the very first batch of MSPs. 

WORK EXPERIENCE 

Microsoft Philippines

Digital Marketing Manager, April 2008 – Sept 2013

Online Marketing Manager for Microsoft Philippines

  1. Led the Digital Strategy Development, measurements, insights, ROI and Digital Marketing Innovation Plans
  2. Executed a customized Digital Marketing Strategy that aligns with different markets and audiences from consumer, midsize and enterprise.
  3. Optimized digital experience across the board, manage ROIs and monitor engagements and marketing impacts.
  4. Project and Campaign Head for the following Microsoft Philippines Projects:
  • Microsoft Philippines Websites

–          Microsoft Students to Business (2008)

Roles: Worldwide Site Owner and Site Manager.

–          Microsoft Philippines Audience and Product Websites (2008-2013)

Roles: Site Manager, Strategist and Content Owner and Co-Developer

  • Microsoft Philippines Social Pages 
  • Microsoft Philippines Online Campaigns ( Windows Vista, 7, 8 ; Office 2007, 2010, 2013 and 365)

 

Microsoft Student Partner at Microsoft, Aug 2005 – April 2008 

The MSP program is an educational and promotional program to sponsor undergraduate and postgraduate students majoring in disciplines related to technology, typically computer science, computer information systems, and information technology.

 

KEY SKILLS AND COMPETENCIES

  • Marketing / Digital Marketing / Management

–          Product Marketing

–          Online Marketing / Strategy

–          SEO

–          Social Media

–          Product Marketing

–          Online Advertising

–          Social Media Marketing

–          Product Development HTML / HTML5

–          Web Design

–          Mobile Marketing

–          Integrated Marketing

–          Marketing Communications

–          Technology Evangelism

  • Product Management
  • Marketing Management Web Analytics

Languages

  • English
  • Tagalog
  • Japanese
  • Spanish
  • French

 

 

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